With a 360 campaign, launch Oral B's range of Electric Toothbrushes. Build trust, relatability & intent to purchase for a product that costs upto 100X more than a regular toothbrush. The campaign needs to target both the Adult & Kids range of electric toothbrushes.
When it comes to purchasing premium products for health & well being, the woman of the household is the key influencer/decision maker. Dental longevity is a key benefit desired.
A multi-platform campaign built on the core bene t articulation "Extended Warranty on your Teeth." Featuring Sameera Reddy & her real family, we created a variety of assets anchored around 3 digital films.
