Creating a distinct & luxurious positioning for Pampers Premium Care by going beyond functional benefits like absorption & leakage.
Moms are borderline paranoid about their newborns’ delicate skin. And enveloping babies in all round softness is their utopia.
A 360 degree campaign that memorably captured the core essence of Pampers Premium Care being the softest, most luxurious feeling for a baby’s skin. Starting with a teaser campaign, we launched a visually clutter breaking launch film on digital media. The campaign messaging was complemented through regular posts on Social Media in the form of posts & GIFs.
