Motivate regular razor users to upgrade to Gillette Fusion Power - with power-micropulsations for a close, irritation-free shave.
He believes that shaving is tradeoff. Press down hard for a close shave and suffer redness. Or press gently for a comfortable shave and risk missed hairs. So he believes that getting a close yet comfortable shave is not possible!
A 360° campaign built around the idea that with Gillette Fusion Power, you no longer have to choose between closeness and comfort. The campaign highlights how its micropulses adjust blade pressure, delivering a close shave without irritation
