Make a 100 year old brand relevant and exciting for Gen-Z. A bucketful of social media content that entertains and engages a new generation of Gillette users all through the year.
It's not just facial hair grooming, it's an expression of your persona. And people are bound to notice!
Humour, Romance, ASMR, Festive Spirit… we covered it all through a wide range of video content targeted at youth. Gillette was shedding its 'Dad image' and speaking the language of the young.
